Importance of UI/UX

UI design stands for User Interface Design while UX design refers to the term User Experience Design. User Interface Design is the design websites, software applications and machines with the focal point of user’s interaction and experience, the aim is to make the user interface simple and well organized. User Experience Design is the process of strengthening the customer satisfaction and faithfulness of enhancing the usefulness, ease of use provided between user and product. User Experience encircles all characteristics of end user’s interactions with the company its services and product.
UX design is more analytical and technical filed whereas UI design closely related to graphical design, though the responsibilities are more complicated. Both are mandatory for succession of any product. Designer cannot think about UI without UX it seems as "writer writing a story without a thought".

"Good design is obvious. Great design is transparent"

In IT Revolution, UI has been designed as an informative device for human interactions which include mouse, light pen, display screen etc. It also describes how the website is designed. UI/UX plays a vital role in mobile applications, because in the past UI design focused on specific platform but nowadays, we have to think beyond that. It also reduces the cost of creating multiplatform applications. That means it not only requires flexibility but design and details need to be thought in its framework which would be useful today and in future. Innovative search engine like Google trying to explain how a user interface with apps "this throw more fuel to the fire". And as we know"Good Design Is Long Lasting".

Features Of UI/UX
The main purpose of the good user interface is to provide users with an understanding between user’s main motive and application functions in order to provide solution to given task. UI features are crucial for social media and social networking sites. Prime characteristics lead one towards creating good user interface.

  • Simplicity
  • It is the basic feature of user interface in social networking. Websites are relatively simple in color scheme and graphics. In social applications conversations take place in shared environment so brilliant visual design could create unessential buzz and also make it harder for users to focus on their conversations.

    For example, Wats App is one of the most popular application used for social networking; UI is very simple, uses few colors and puts main features in the foreground.

    "Good design is obvious. Great design is transparent"

  • Grab Attention At A First Glance
  • Designer should not waste application searcher time. The application must be robust to impress the user at a first sight. The user should easily understand and navigate the mobile application to know it adequately.

    "A good teacher like a good entertainer first hold
    his audiences attention, then he teaches his lesson"

    Facebook is one of the example which grab attention at a quick look. It has got excellent features from sending text messages to user privacy to make it useful, attractive and easy to understand.

  • User Privacy
  • Application developer must implement the security model in the application. Good privacy UI and UX is all about is actual trying to communicate with users. Also a look see lets you know what’s being collected, used and when designer must mention why the specific information has been used so that users can easily trust.

    " The worst thing about being famous is the invasion of your privacy"

    For Example, Paper App it is an multi award winning App. It lets you draw with your fingertips with a surprising level of detail. This App has no Buttons or settings to worry about but only a series of tools

  • Attractive
  • A great user interface should be attractive, which makes the use of interface enjoyable. There is a need to make UI simple, responsive, capable and it does its job well. Adding a level of sparkle to the interface is different to loading it with surplus look.

    "Solomons temple was designed to attractiveness of the city of his residence"

    Tango App is another example of attractive UI design; it’s an amazing communicating app used for video and phone calls, texts. With growing users of 100 millions, this app is one of the most beautiful Android UI design.

  • Forgiving
  • This feature save the users from doing highly priced mistakes. For example if someone by mistake delete important piece of data, it could be easily retrieve. As we know nobody is perfect so a person does mistakes and how well developer tackles these mistakes add quality to the software application.

    "Courageous people do not fear forgiving for the sake of peace"

    Undo is one of the most common and useful means used for forgiveness. If anyone delete an email in gmail there is an option to recover it using undo option.

  • Provide Feedback
  • Interface should always speak to the user with simple short messages, when they are doing anything right or wrong. Feedback is essential to the survival of any application. It’s been sent to the developer about its prior performance to improve its current and future performance to achieve its goals.

    "We all need people who will give us feedback, that’s how we improve"

    For example: customer reaction is the buyers reaction with regards to firms products and policies. Response such as criticism and praise are considered as feedback only if it bring a change in the developers behavior.

Nowadays, mobile apps have become more powerful tools for easy access to users. While developing a mobile app UX(User Experience) and UI(User Interface) are two crucial things a developer cant ignore. It is necessary to follow an approch that would help in designing better experience for users.
To present a user winning acceptance a product requires innovative design. Customer interaction is through user interface which changes from time to time. We must ensure the application is user friendly and provides best user experience.